Massive Inc. Named Blizzards Advertiser for Battle.net
Battle.net Ads for grabs!...
1UP News
Blizzard Inks Multi-Year Deal for Battle.net Ads with Massive
No in-game ads but expect to see them when matchmaking.
By Garnett Lee, 12/03/2008
Blizzard signed up today with Microsoft's in-game ad subsidiary Massive Inc. for a mulit-year deal naming them the exclusive advertising service provider for Blizzard's Web sites and Battle.net in the U.S., Canada, Europe, and South Korea. Before you panic, though, in the press release Blizzard CEO Paul Sams reassured, "This partnership does not include in-game advertising, as Massive understands and respects our stance against advertising that might detract from gameplay or offend our players." Whew, for a moment there I had visions of Axe Body Spray billboards popping up in WoW. It does mean, though, that you can expect to see them as you get ready to hit the battlefield in Starcraft 2 or head into the dungeons of Diablo 3 on Battle.net. Even without their being in-game, this gives Massive some of the most desirable gaming-related ad space out there. We can't begin to imagine how much you could charge for ad seen by the hundreds of thousands of loyal Starcraft fanatics in South Korea alone.
I'm surprised Blizzard hasn't already implemented outside-advertising on the bnet...from what I can remember Starcraft has a banner up top of the channels/chat but they only advertise Warcraft books and stuff. (haven't looked at the at them in a while)
It will be interesting to see what is advertised because they can't expect an ad for a new bedspread or couch to sell as much as one for a gaming mouse or uber-comfortable chair
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I'm fine with it as long as you don't have any of those ads that flash or get in your way.
Nobody cares about B.NET 1.0 anyways
my only problem with Bnet 1.0 is the refresh times for games when you're trying to find one to join...it takes at least 30 secs to see a fresh list or you get blocked from refreshing for a minute or 2 (varies between sc, wc3 and d2)
it's gotten worse over the years
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I look forward to the day the advertising system gets hacked and the advertisements are replaced with porn pics.
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